Forms Of Email Marketing
Bulk email marketing involves sending out promotional email messages to a large number of people at once. These commercial email messages can take different forms. The most popular types of bulk email marketing include:
- Direct mail: this is the most common type of email marketing which entails sending out a promotional offer for a product to a list of customers or potential customers in an email. You should use a website to attract customers daily in order to increase your client base or you may decide to rent a list of email addresses from service companies.
- Retention mail: this is a form of email marketing in which emails are sent in form of newsletters. Newsletters are not necessarily promotional emails, but emails that contain good, useful content which informs customers of a particular product. It provides the reader value and makes them interested in your product, thus building a stronger relationship between customer and company.
- Email catalogs: this is essentially an email that contains print catalogs of a company’s newest and/or hottest products. Sample pictures of the products are provided in the email with links, encouraging the reader to follow those links, learn more about the product and eventually purchase.
- Email invitations: this is a promotional email inviting the reader for an event. It is usually sent to already established customers and has a festive undertone to it. For instance, a restaurant might send invitations in an email to existing customers to visit the restaurant on a particular date and sample their new menu of French cuisine.
- Email surveys: this is the most recent form of email marketing in which the email is sent in form of a questionnaire. Email surveys are usually sent to existing customers of a company with a view to improving services rendered. The recipient answers some particular questions aimed at improving the overall services of the company and sends a reply.